Valueshift shares research and perspectives on how technology is shaping the way we interact, think and decide, and how this changes the production and consumption of value in the economy.

When someone says they need more information, what they really mean is: they need better decisions.

Much of the current discussion about how technology is changing human behavior and decisions about the creation and consumption of value is characterized by extreme and polarizing soundbites. It may also reveal a lack of understanding of complex interactions between technology, human psychology, and behavioral economics.

Reality is messy. When humans are involved, it quickly gets more messy. When a “new” technology is involved, changes can can get dramatically more messy more quickly, exponentially.

ValueShift shares perspectives, concepts and thinking tools that can help decision makers better understand the intersection of technology, human behavior and decision making, and its economic impact.

If we want better outcomes as individuals, organizations and society in a world increasingly shaped by technological change, we should equip ourselves to make better decisions.

And we should be very careful not to outsource critical thinking to the business models and incentives driving generative AI.

…coming in 2026.